For twenty years, SOUK has been defined not only by its designers and creations, but by the people who have experienced it — the voices that continue to echo through time. Designers, visitors, collaborators, and media have all shared moments of wonder, emotion, and pride that together form the living memory of this creative community. Each testimony reveals how SOUK has become more than an event: it’s a feeling, a movement, and a mirror of Montréal’s collective imagination.
Over the years, journalists have described SOUK as “a design pilgrimage,” “a love letter to Montréal,” and “a space where creativity feels human again.” Designers speak of it as the place that launched their journey or gave them the confidence to continue.
Visitors recall the warmth, the discovery, and the sense of belonging. These words, whether printed in articles or whispered after an encounter, carry the same truth — that SOUK connects us through design.
Feedback from our community — through interviews, surveys, and spontaneous messages — has always been essential to our evolution. These exchanges fuel our desire to keep elevating the platform, refining every edition, and ensuring SOUK remains a reflection of Montréal’s creative pulse. The testimonies remind us why we do what we do: to nurture, to inspire, and to celebrate the beauty of design in all its forms.
